- Hardcover: 262 pages
- Publisher: Ten Speed Press. (1999)
- Language English
- Price: $12
This review is from: Lessons in Excellence from Charlie Trotter (Hardcover)
As a big fan of Trotter and his innovation and creativity, I was excited to read this book. Unfortunately, it's just not very good. Mr. Clarke uses a notion or two per chapter that Trotter has applied as a successful entrepeneur, then boils it down, oversimplifies it, and creates tedious little pop quizzes of the "rate yourself" variety. It's as if he doesn't know whether he's writing a do-it-yourself workbook or a study of business. Clarke's very intrusive and heavy-handed, and this blunts the force of the good observations he does make. All in all, Clarke's interpretations of Trotter's wisdom lack the ring of authenticity of someone who's actually done what he espouses. This would be a lot better if it was actually Trotter doing the teaching.
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